• Solutions
Concept tests, packaging tests, shelf tests, naming, others.
A same product or service can be presented to consumer in various different ways. The way it is presented has a direct impact in the interest generated and, therefore, in sales.

It is mandatory that the concept, idea or packaging answers in the best way to a consumer need, being that need conscious or not.
  • Does my innovation stands out from competitors?
  • Do people like it? Does it generate purchase intention?
  • Is the image of this new product aligned with mother brand?
  • Does it stand out in shelf?