We design and implement different kinds of projects in the most diverse areas and business models.
In collecting information, we use a set of methodologies, from the most traditional to the most innovative.
Each project is carefully though and designed according to client’s needs and objectives, providing actionable insights that allow to maximize products and brands performance and value.
In collecting information, we use a set of methodologies, from the most traditional to the most innovative.
Each project is carefully though and designed according to client’s needs and objectives, providing actionable insights that allow to maximize products and brands performance and value.
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- Concept tests
- New products / services development
- New trends identification
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- Image and positioning
- Brands key performance indicators tracking (KPI’s)
- Brand’s assets: packaging / logo / claim test
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- Ethnographic research
- Incidence research
- Segmentation studies
- Shopper in store behavior
- Clients / stakeholders satisfaction surveys
- Mystery client
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- Pre and post test
- Campaigns strategy development
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- Web and Apps usage tests
- Pre and post adverting tests (TV, audio, digital, press)
- Packaging tests
- Product tests
- Impact of communication in brand image