We live in a world where information overload is starting to be counterproductive, making the decisions more complex and time consuming, reducing the competitiveness and companies efficiency, in a market that is becoming more and more demanding and global.
Boutique Research is an Online Market Research company, based in Lisbon, founded by Sofia Abecasis and Viviana Piedade in 2019, that appears as an answer to modern companies need to make quick decisions based in what is really relevant for their clients and in what is truly important for the growth of their businesses.
We are a Portuguese market research company from Group Beyond ®, whose mission is to be the market research partner of each one of our clients. We have an expert and fully dedicated team to give customized and quick answers to all the presented challenges.
All projects developed by Boutique Research are carefully thought and designed to help our clients in making sustainable decisions that add value to their businesses.
Internet use has been growing significantly in recent years: nowadays, more than 70% of Portuguese population uses the internet on a regular basis.
The three main advantages of online research are: I) speed, II) more robust and broader samples and III) lower costs.
Boutique research is specialized in designing and implementing different research technics, including online questionnaires to a panel of Portuguese (and worldwide) population, questionnaires send by email (for example to clients) and online qualitative research (focus groups, communities, etc). Our team will help you to select the best technical specifications for your project.
We conduct worldwide online research in partnership with the biggest, the more specialized and developed consumer panels.
In Boutique Research we know strong brands are brands present in consumer minds, brands that are able to create long-term and profound relationships trough associations build based on interactions: advertising, chats with friends and family, usage experience, etc.
Moment of truth (MOT): It happens every time a consumer interacts with a brand, product or service and builds or renews impressions / associations to the brand, product or service:
- Stimulus is the trigger to buy a product or service;
- Zero Moment of Truth is the moment when consumer searches for information about different products / services;
- First Moment of Truth is the moment when a consumer decides to buy a product /service;
- Second Moment of Truth is the moment when consumers tries / uses the product /service;
- Third/ Ultimate Moment of Truth is the moment of advocacy, when consumer shares his experience with other consumers;
- Current Moment of Truth, it only happens in online journeys, it is the moment between the purchase and the arrival of the product / beginning of the service.
Mother of two centennials. Doesn’t like coffee. Perfectionist. Persistent. Practical. Puts her heart and soul in each project. Loves market research.
Has a wide experience not only in market research companies (Kantar Millward Brown Portugal, Kantar Millward Brown Spain and Netsonda) but also on client’s side, in Heineken (Sociedade Central de Cervejas) and Danone Portugal.
Mobile: +351 917 443 804
Loves to travel. Doesn’t like bittersweet food. Dedicated. Creative. Works in each project as being unique. Loves challenges.
Has work previously in Kantar Millward Brown and Kantar TNS – WPP group, Marktest, Equação Lógica and Netsonda.
Mobile: +351 963 130 204
Group Beyond aims to bring a new vision centered in values of creativity and non-conformism.
With high qualified teams and a diversity of ideas and experiences, emerge new models of research and new solutions - ONLINE, QUALITATIVE and FACE TO FACE.
Each briefing is analyzed by a multidisciplinary team that, given its professional skills, will be able to offer the best solution for your business challenge.
Group Beyond was founded in 2019, based on a partnership between Equação Lógica and Boutique Research and it is led by Fernanda Pereira, Sofia Abecasis and Viviana Piedade. Group Beyond’s mission is to help brands to communicate in the most efficient way, to optimize marketing activities and generate brands growth.
DWe have developed an integrated approach to reach consumers where they are, to know what they do and also what they feel.