• Solutions
Which is the efficiency level of a certain campaign?
Which is the performance of my ad?
How does it contribute to improve / strengthen awareness and image of my brand?
How can I optimize my campaign?
The investment in advertising, especially TV advertising is often one of the biggest investments companies do in marketing.

This is why it is so important to understand how a campaign achieves its efficiency objectives.

In Boutique Research we have developed our own methodology that measures the efficiency of a campaign in the short term and in the long term, based on benchmarks and years of experience in this kind of methodologies.

  • Is the ad able to engage the target?
  • Can it generate persuasion?
  • Does the campaign contribute to my brand equity? In which way?
  • How can I optimize my campaign?